Independent franchise advisory

Own a franchise that fits your life and your capital.

We match first-time investors with vetted franchise brands, walk you through due diligence and funding, and stay beside you until opening day.

350+ investors guided
60+ vetted franchise brands
~90 days from signing to opening
Two cafe owners standing proudly behind their counter
What we do

How we help

Buying your first franchise is a big decision. We give you a clear plan, honest numbers, and steady support from first call to opening day.

Find the right fit

We start with your budget, schedule and goals, not a brand's sales pitch.

Fund it with confidence

We help you compare financing options and build a realistic first-year plan.

Open with support

Site selection, training and a 90-day launch checklist.

Categories

Franchise categories we know best

Three proven paths for first-time owners, each with brands we have vetted in person.

Cafe owners in aprons standing together

Food & Beverage

Neighborhood cafes, bakeries and quick-service spots with strong repeat customers.

Typical investment (illustrative): $150k-$600k

Bright boutique retail store with neatly arranged shelves

Retail & Boutique

Local shops with curated products and loyal neighborhood followings.

Typical investment (illustrative): $120k-$450k

Fitness studio owner with arms crossed in a gym

Fitness & Wellness

Studios and wellness services built around memberships and community.

Typical investment (illustrative): $90k-$400k

The path

Our four-step process

A simple, steady way to go from curious to open.

Discovery call

We learn your budget, schedule and goals, and answer your first questions.

Match and shortlist

You meet a shortlist of vetted brands that fit your life and capital.

Due diligence and funding

We review costs and contracts with you and line up sensible funding.

Launch and grow

Training, site setup and a 90-day checklist carry you to opening day.

Advisors and a client reviewing plans around a table
Why Ironwood

Independent advice, no brand bias

We work for you, not for a franchise sales team. Our only job is to help you pick a business you can run with confidence.

  • Paid by brands only when you sign, never by a hidden fee
  • Honest numbers: startup costs, royalties and real working hours
  • Introductions to franchise lenders and lawyers
  • Support for the first 12 months
Client stories

Owners who started where you are

First-time investors who wanted clear numbers and someone to call.

"Ironwood laid out every cost line by line, so there were no surprises. When our build-out ran late, they helped us reset the plan and open strong."
Portrait of Priya Raman
Priya RamanOwner, neighborhood bakery franchise
"I almost signed with the wrong brand. My advisor slowed me down, compared two options side by side, and I chose the studio I could actually staff."
Portrait of Daniel Brooks
Daniel BrooksOwner, fitness studio franchise
"Funding felt overwhelming until Priya mapped three paths and joined my bank calls. We opened on schedule and I still check in with them monthly."
Portrait of Megan Ellis
Megan EllisOwner, boutique retail franchise

Ready to talk it through?

Book a free 30-minute discovery call and leave with a shortlist of brands that fit.

Book a Free Call

Two people shaking hands after a good meeting