Advisors who have been on both sides of the franchise table
Ironwood Franchise Partners is an independent advisory firm in Columbus, Ohio. We have signed franchise agreements, borrowed the money, hired the teams and opened the doors ourselves, so we know what the brochures leave out.
Our story
Ironwood started after our founder watched a friend buy a food franchise that never fit his schedule or savings. The brand's sales team had been helpful, but nobody had asked what kind of life he wanted to own.
We built the firm we wished he had: small, local, and paid only when a client finds the right match. Today we guide first-time investors across Ohio and beyond, from the first budget conversation to the first anniversary.
What we believe
Transparency
Startup costs, royalties, hours and risks in plain language before you fall in love with a brand.
Fit before brand
Your budget, schedule and strengths choose the shortlist. No brand buys its way onto it.
Support after signing
Funding, site setup, training and monthly check-ins for the first 12 months.
Meet the team
Three advisors, one shared rule: we only recommend a brand we would buy ourselves.
Marcus Webb Founder and Lead Advisor Former multi-unit owner who has opened four locations and now guides first-time buyers through every step.
Priya Nair Funding Specialist Compares SBA, 401(k) and bank loans in plain English and joins your lender calls until funding is set.
Tom Alvarez Launch Coach Runs site selection, training and the 90-day launch checklist that gets you open on time.
Ready to talk it through?
Book a free 30-minute discovery call and leave with a shortlist of brands that fit.
